ARRIVALIST
Arrivalist began as a small startup with four members, catering to travel advertisement companies and tourism departments across various cities, states, and BrandUSA. I have been working closely with the CEO, Cree Lawson. As a brand, Cree provided complete freedom to build the brand from the ground up.
We built Arrivalist to compete against industry giants, and we stood out and succeeded. Arrivalist's revenue grew from $300,000 in its first year to nearly $18 million just before being acquired by AirDNA
I assisted the brand by strategizing and positioning it as a pioneer in travel data, which proved successful. The visuals were aligned with this positioning, and within a few years, Arrivalist expanded from a few DMAs to 45 states and over a hundred cities and destinations purchasing data from them. I worked on their brand identity, positioning, design strategy, and visual design.
I handled everything from investor roadshows and pitch decks to data report UIs, ensuring cohesive alignment with the brand's goals.
