HOTCARDS
The brand was recently acquired by serial entrepreneur John Gadd and was seeking to streamline the company to align with its new vision and mission. The objective was to create a brand that is contemporary and stylish, catering to the graphic designers who rely on their website and services for all their printing needs. After completing the parent brand identity, we launched a promotional campaign called Cleveland Burn.
I led a comprehensive branding project for Hotcards, a Cleveland-based printing company. My work involved rebranding the company, launching new technology, and elevating Hotcards to new heights. Under our strategic guidance, Hotcards now prints over 10 million postcards each week and more than 5 billion square inches of paper annually, showcasing a contemporary and stylish brand that appeals to graphic designers for all their printing needs.
