HSS
Founded in 1863, Hospital for Special Surgery (HSS) is a world leader in orthopedics, rheumatology and rehabilitation. HSS is nationally ranked as No. 1 in orthopedics and No. 3 in rheumatology by U.S. News & World Report, and has received Magnet Recognition for Excellence in Nursing Service from the American Nurses Credentialing Center. In 2008 and 2007, HSS was a recipient of the HealthGrades Joint Replacement Excellence Award.
Strategic development of the brand identity concepts Executed a plan to implement across various media Created a design language that can be engaging and seamlessly extended across platforms Creative implementation Supervised the entire execution
Project Summary
For the HSS project, I strategically developed brand identity concepts and executed a plan to implement them across various media. I created an engaging design language that could seamlessly extend across platforms. I managed the creative implementation and supervised the entire execution.
